Clinic CRM Integration

Clinic CRM Integration

Clinic CRM integration for a weight-management clinic and store: visits, forms, chat and orders land in GoHighLevel, with an AI draft note.

Result6 hand-offs automated
Time spent79 hours
Timeline
Stack
  • n8n
  • GoHighLevel
  • Healthie
  • WooCommerce
  • OpenAI

The business

This is a medical weight-management clinic with its own supplements store. Doctors run consultations and treatment programs. Patients keep their records in a patient portal. The store sells to patients and to regular customers.

The staff live in GoHighLevel: it is the CRM, the inbox and the calendar. Our clinic CRM integration is built around one rule: whatever happens in the portal or the store should show up where the staff already look.

The problem

A patient books a visit in the portal. The front desk, working in the CRM, sees nothing. The patient fills in an intake form, and nobody knows until the doctor opens the portal. A patient writes in the portal chat, a staff member answers from the CRM, and the two halves of the conversation never meet.

The store added a second blind spot. Every order had to be copied into the CRM by hand, so nobody could tell whether the buyer was a patient. After each consultation the doctor started a note from an empty page.

Then the clinic outgrew its first portal, IntakeQ, and chose Healthie. Healthie has a GraphQL API with gaps, and the move had to happen while the clinic kept seeing patients. Every hour of staff time spent on copying data was an hour not spent on patients.

Why not a ready-made connector

The clinic looked at marketplace connectors first. They move a contact from A to B. They do not decide whether a visit is confirmed, keep a chat from echoing forever or write a consultation note. Side by side, the gap is easy to see.

Copying by handOff-the-shelf connectorWhat we built
Visits from the portalRetyped into the calendarCreates an event, no doctor, no forms checkEvent with the doctor assigned, patient matched by email or phone
Visit confirmationFront desk chases formsNot coveredConfirms itself once the required forms are in
Patient chatTwo inboxesOne direction, duplicatesBoth directions in one thread, no echo
Store ordersCopied into the CRMNew contact per orderContact, deal, patient check and status sync
Consultation noteWritten from scratchNot coveredAI draft for the doctor to edit

How the clinic CRM integration works

We connected the store, the portal and GoHighLevel with n8n workflows and added an AI note on top. Each part runs on its own trigger, and one thing stays human: a doctor reviews every note.

Flow with three bands: store orders to CRM deals, portal visits to calendar events and confirmation, and chat and call notes to a doctor review

Three routes into one CRM. The doctor's review is the only step a person must do. Redrawn with demo data.

  1. A store order creates a contact and a deal in the CRM, and a check tells staff whether the buyer is a patient.
  2. The order and its coupons are written to the sales table.
  3. When the order status changes in the store, the deal moves to the matching stage, and the other way round.
  4. Each deal carries a reorder link. Subscriptions are tracked with tags, and products and prices sync on a schedule.
  5. A visit booked, moved or cancelled in the portal becomes a calendar event, and the doctor is assigned.
  6. The patient is found in the CRM by email or phone number.
  7. Intake answers are sorted into CRM fields by AI, and a second pass pulls out figures for analytics.
  8. When the required forms are in, the visit confirms itself. Cancelled, rescheduled and no-show visits are skipped.
  9. Chat messages travel both ways between the portal and the CRM thread.
  10. A consultation call is transcribed, and a classifier decides whether it was a medical consultation.
  11. For consultations, AI writes a structured note and attaches it to the contact as a draft.
  12. The doctor edits the draft and decides what goes into the record.
Week calendar in GoHighLevel with visits colored by status: booked, forms complete, confirmed and waiting for a form

The calendar. Each visit carries its status, and the orange one is waiting for a form. Redrawn with demo data.

GoHighLevel conversations inbox with one patient thread that mixes portal messages and staff replies, and a contact panel on the right

One thread per patient. Portal messages and CRM replies sit together. Redrawn with demo data.

Store orders as deals

The store is the clinic's second front door, and the CRM now treats it that way. Staff see every order as a deal on a board, with the stage matching the order status in the store.

GoHighLevel opportunities board with store orders in the stages processing, on hold, shipped and completed

Orders as opportunities. Moving an order in the store moves the card, and the reverse works too. Redrawn with demo data.

The consultation note

A doctor finishes a call and the CRM already holds a draft: summary, plan and follow-up, attached to the contact. Since the first release, the note also reads the patient's visit history and forms from the portal, so it starts from what the clinic already knows.

Contact notes tab with the classifier result Consultation yes and a structured draft note marked Draft for provider review

The draft note on the contact. It stays a draft until the doctor reviews it. Redrawn with demo data.

The hard parts

An API with gaps

Healthie's GraphQL API does not cover everything the clinic needs, and this was the hardest part of the project. We built each workflow around what the API allows, so that appointment changes, deletions and chat all work through the same narrow door.

Chat without duplicates or loops

A reply in one system appears in the other, and then comes back as a new message. We store the ID of every message we pass along and ignore our own copies. Messages that staff write directly in the portal also show up in the CRM thread.

One patient, three systems

The same person is in the store, the CRM and the portal with a different spelling of an email or a phone number. We normalize phone numbers first and match on email or phone.

Switching portals while the clinic works

We moved the automations from IntakeQ to Healthie in May 2026 without pausing the clinic. The old and the new portal ran side by side until each workflow was proven, and then the last pieces that depended on IntakeQ moved over. The clinic no longer uses it.

Result

The staff now work in one CRM. Orders, visits, forms and patient messages arrive there without retyping, and doctors begin from a drafted note instead of a blank page. The clinic also reads patient history, medications and patient sources in a Looker Studio dashboard.

Step chart of automated hand-offs going live from December 2025 to September 2026

Six hand-offs went live between December 2025 and September 2026. Source: project log.

BeforeAfter
Store ordersCopied into the CRMContact, deal and status sync
Visits and formsChecked in the portalCalendar event, forms sorted, visit confirms itself
Patient chatTwo inboxesOne thread
Consultation noteBlank pageAI draft for the doctor
Patient portalIntakeQHealthie, moved without a pause

The store integration has run since December 2025, the AI note since April 2026, the chat bridge since August 2026 and the two-step confirmation since September 2026. The staff stopped being the glue between systems.

Our part

Every integration, the AI agents and the analytics were built by us, and we keep supporting them. The doctors and staff make all medical decisions and run the store content. The clinic came back to us directly because we already knew its processes. A related build is the AI phone dispatcher, which also writes into a business's working tool and leaves the decisions to people.

If you are planning a similar build, these two notes go deeper: how to build appointment reminders that survive schedule changes and the autonomy ladder for AI agent permissions.

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